Digital Marketing Specialist (SEO/GEO)

About the role

We are looking for a Digital Marketing Specialist to lead AI‑powered search and SEO initiatives. You will shape the company’s visibility on emerging AI search platforms and drive organic growth across traditional and generative search channels.

Key responsibilities

• Develop and execute AI Search & Generative Engine Optimization (GEO) strategies for platforms such as ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.
• Identify customer questions on AI assistants and create content that positions the company as an authoritative source.
• Optimize website architecture, metadata, internal linking and structured data for both search engines and large language models.
• Build topical authority around logistics automation, warehouse robotics, WMS and supply‑chain digitalisation.
• Monitor AI search visibility, track performance metrics and produce monthly analytics reports.
• Collaborate with sales engineers, product specialists and regional teams to produce technical content, case studies and buying guides.

Required profile

• Strong understanding of SEO fundamentals and AI‑driven search trends.
• Experience creating technical, B2B content that supports the buyer’s journey.
• Ability to analyse search intent, competitive content and performance data.
• Excellent written communication and cross‑functional collaboration skills.

Required skills

• SEO
• AI Search Optimization (GEO)
• Content strategy and creation
• Analytics and KPI reporting
• Structured data implementation

What we offer

• Opportunity to shape cutting‑edge AI search strategies.
• Collaborative environment with engineering, product and sales teams.
• Exposure to fast‑growing logistics and automation sectors.