SEO & Digital Marketing Expert

About the role

In this hourly, remote contractor role you will act as an SEO & Digital Marketing Subject Matter Expert, reviewing AI‑generated SEO and marketing outputs, creating expert digital marketing content, and providing precise written feedback on reasoning quality, strategy fit, and decision‑making.

Key responsibilities

• Develop AI Training Content: Create detailed prompts and gold‑standard SEO/digital marketing outputs such as content briefs, strategy notes, optimizations, and analyses.
• Optimize AI Performance: Evaluate and rank AI responses to improve intent match, correctness, clarity, and practical applicability.
• Ensure Model Integrity: Test AI outputs for inaccuracies, brand‑risk claims, policy/compliance pitfalls, and bias; validate reliability across use cases.

Required profile

• Bachelor’s degree (or higher) in Marketing, Communications, Business, Journalism or a related field, or equivalent professional experience.
• 5+ years of professional experience in SEO and/or digital marketing (in‑house, agency, or consultancy).
• Strong command of SEO fundamentals, technical SEO, and analytics tools.

Required skills

• Keyword research, intent mapping, information architecture, internal linking, content briefs, SERP analysis.
• Crawl/indexation, canonicalization, redirects, sitemaps, Core Web Vitals basics, schema.
• GA4, Google Search Console, dashboard creation, experiment design, attribution analysis.